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- There are 650,000 travel agents worldwide, and bookings on the Global Distribution System (GDS) have been growing by over 20% annually
- Notwithstanding the above, Internet use is doubling every 100 days with over 100 million people now on line, and over 50% of all travelers are now estimated to be using the Internet for some portion of their travel decisions
- Traditional media (such as TV, radio, magazines, newspaper, outdoor, direct mail, collateral) has a huge waste factor for the advertiser and is therefore, terribly inefficient for resorts
- Internet advertising has very little waste, making it up to 99% more cost efficient than traditional advertising for resorts
- Internet banner ads are 20% more impactful than TV ads
- An Internet site with ResortView is 400%-1000% more impactful than Internet banner ads
- Advertising a resort with video on the Internet generates 8x the bookings of advertising the resort on the Internet without video (such as, simple text or still pictures)
| What This Means for Your Resort |
- Advertising and lead generation that provides the benefit of sight/sound/motion, but unlike traditional media, offers little, if any, wasted delivery, is quantifiable, and is far less expensive per impression than any other resort advertising medium
- A video which will have an almost infinite shelf life (unless your property has been renovated, in which case an update can be almost immediately produced)
- Multimedia support on your web pages (i.e. video, slide presentation, still photos)
- Your advertising and lead generation message is distributed to a diverse, yet targeted audience (which includes travel agents, tour operators and the Internet, with a universe of +100 million worldwide, which continues to grow and by its demographics has a high percentage of "qualified" prospects)
- Links from your own site to that of your affiliated Web sites (i.e. parent site, travel sites, tour operators, Interval International sites, corporate intranets, Convention & Visitor's Bureaus, tourism sites, etc.)
- An infrastructure of travel agents using the service and reviewing the resort continually
- With a superior advertising and lead generation service combined with a booking service, your per prospect marketing cost will be reduced, as prospects will now be subsidizing your program by paying you for their visits
- 48% of all frequent travelers used the Internet for travel in 1998
- 70% of Internet users used the Internet for travel in 1998
- Travel will account for 35% of all online sales by 2,002
- Comparison of Media Recall (Impact) Levels:
| Newspaper |
2% |
| Magazine |
4% |
| Radio |
7% |
| TV |
10% |
| Internet Text |
10%
(as impactful as TV) |
| Internet Banners |
12%
(20% more impactful than TV) |
| Internet Audio |
30%
(300% more impactful than TV) |
| Internet Video |
60%
(600% more impactful than TV) |
- Banner ad click-throughs average 0.86%
- Video click-throughs average 4.73% (5.5X banner ads)
- ResortView vignettes are averaging click-throughs of 22-65% (4x - 13x regular Internet video)
- Sight, Sound and Motion is 10X as impactful as print and still on the Internet
- ResortView vignettes are generating over 8X the bookings vs. text and stills
- A 15,000 piece mailing/brochure with design, printing, envelope, label and labor as well as postage would cost approximately $1.07 each. If the mailing achieved a 5% response (750), the cost per prospect would be $21.40
- At 1,500 monthly viewers worldwide, the 1st year cost of ResortView is $0.44 per prospect, 98% more impactful than the brochure
- At 1,500 monthly viewers worldwide, years 2 and 3 each average $0.24 per prospect, 99% more impactful than the brochure
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